Shopify is used by businesses of all sizes, from small entrepreneurs to large global brands. Below, we present some of the most prominent stores that manage their online sales through Shopify:
- Gymshark: One of the most successful sportswear brands worldwide, known for its strong social media presence and loyal follower community.
- Kylie Cosmetics: Kylie Jenner’s cosmetics brand uses Shopify to manage its massive sales and high-impact product launches.
- Allbirds: This eco-friendly footwear brand has gained popularity for its sustainable products and efficient online store.
- Herschel Supply Co.: Famous for its backpacks and accessories, Herschel uses Shopify to manage its sales globally.
- PDPAOLA: A jewelry brand that has experienced tremendous growth thanks to Shopify, selling in several countries through a visually appealing online store.
- Red Bull: Although better known for its energy drinks, Red Bull also sells merchandise and other products through its Shopify store.
- Nestlé: The multinational uses Shopify Plus to manage its ecommerce, demonstrating the platform’s capacity to handle large-scale operations.
In Spain, many brands have also chosen Shopify to manage their online stores, demonstrating the platform’s versatility for both small businesses and companies with a global presence. Below are some notable examples:
- Pompeii: This Spanish sneaker brand has experienced spectacular growth thanks to its social media marketing strategy and online presence, managed through Shopify.
- Platanomelón: An online store for erotic toys that has gained popularity for its focus on sexual education and product quality. Shopify has enabled Platanomelón to manage a high volume of sales with a visually appealing and user-friendly store.
- PDPAOLA: Based in Barcelona, this minimalist jewelry brand has won over thousands of consumers both in Spain and abroad, managing its international sales through Shopify.
- Minimalism: A sustainable fashion brand offering eco-friendly and minimalist products. Shopify has facilitated its scalable growth, standing out for the simplicity and functionality of its store.
- Mr. Wonderful: Known for its stationery, decoration, and gift products with positive messages, this brand has used Shopify to manage its international expansion.
- Blue Banana: A young and dynamic brand offering clothing and accessories for adventurers. Shopify has been instrumental in building its online community and efficiently managing its sales.
These examples illustrate how Shopify is used by both emerging and established brands to manage their sales in various markets, both local and international.
How Much Does Shopify Cost?
One of the key aspects when deciding to use Shopify is understanding the associated costs. Below, we detail the different pricing plans, transaction fees, additional services, and other extras that can influence the total cost of managing a store on Shopify.
Updated Plans and Pricing
Shopify offers four main subscription plans, plus an initial plan called Shopify Starter and an advanced plan for large enterprises, Shopify Plus. Below are the updated prices for 2024:
| Plan | Monthly Cost | Annual Cost (25% savings) | Transaction Fees | Users Included | Key Features |
| Shopify Starter | €5 | Not available | 5% on all transactions | Not applicable | Selling on social media and messaging, no complete store. |
| Basic Shopify | €36 | €24 per month | 2.1% + €0.30 online / 1.7% in person | 2 | Complete online store, 10 inventory locations, POS Lite. |
| Shopify | €105 | €69 per month | 1.8% + €0.30 online / 1.5% in person | 5 | 10 locations, global sales in 3 markets, standard reports. |
| Advanced Shopify | €384 | €289 per month | 1.6% + €0.30 online / 1.4% in person | 15 | Advanced reports, third-party shipping rates, 10 markets. |
| Shopify Plus | From $2,300 | Custom billing only | Custom rates based on volume | Unlimited | Advanced automation, 200 locations, priority support. |
Plan Details
- Shopify Starter: €5/month. This plan is ideal for entrepreneurs who want to start selling quickly on social media or messaging apps. Shopify Starter allows you to create a simple buy button to integrate into Instagram, WhatsApp, or other social platforms, without needing a complete store. It does not include advanced customization tools or inventory management, but it is an excellent option if your strategy is focused on social media.
- Basic Shopify: €36/month. The Basic Shopify plan is perfect for small businesses looking for a complete online store. It includes:
- Transaction fees: 2.1% + €0.30 per online transaction and 1.7% on in-person sales.
- Additional users: Up to 2 staff accounts.
- Inventory: Management of up to 10 locations.
- Global sales: Ability to sell in up to 3 different markets.
This plan is ideal for businesses in the launch phase looking for a functional store with social media integration, basic SEO tools, and an integrated payment gateway like Shopify Payments.
- Shopify: €105/month Designed for expanding businesses, this plan includes:
- Transaction fees: 1.8% + €0.30 online and 1.5% on in-person sales, which represents significant savings if your sales volume is high.
- Additional users: Up to 5 staff members.
- Global sales: Management in 3 different markets.
- Advanced reports: Access to reports that allow you to analyze customer behavior.
This plan is excellent for growing businesses that need additional tools to scale their operation and manage teams.
- Advanced Shopify: €384/month This plan is ideal for businesses with high sales volumes or advanced customization needs. Its key features include:
- Transaction fees: 1.6% + €0.30 online and 1.4% on in-person sales.
- Additional users: Up to 15 staff accounts.
- Inventory locations: Management of up to 10 locations.
- Custom reports: Advanced reports to optimize processes based on accurate data.
- Third-party shipping rates: More accurate rate calculation based on customer location.
- Shopify Plus: from $2,300/month Shopify Plus is designed for large enterprises with complex needs and high sales volumes. Its advantages include:
- Custom rates: Negotiable fees based on sales volume.
- Priority support: 24/7 technical and strategic assistance.
- Advanced automation: Process automation through Shopify Flow.
- In-person payments with POS Pro: Up to 200 inventory locations.
- Wholesale/B2B sales: Ideal for businesses combining B2C and B2B.
Transaction Fees and Third-Party Providers
In addition to the monthly cost, Shopify charges transaction fees if you do not use Shopify Payments as your primary payment processor. Rates vary by plan:
| Plan | Fees with Shopify Payments (online) | Fees with Other Providers |
| Basic Shopify | 2.1% + €0.30 | 2 % |
| Shopify | 1.8% + €0.30 | 1 % |
| Advanced Shopify | 1.6% + €0.30 | 0.6 % |
| Shopify Plus | Negotiable rates | 0.2 % |
If you do not use Shopify Payments, Shopify applies an additional fee, which can reach 2% on the Basic plan. For stores with high sales volumes, using Shopify Payments can represent significant long-term savings.
Extras and Additional Costs
In addition to monthly and transaction fees, there are other costs you should consider:
- Paid themes: Although Shopify offers a variety of free themes, premium themes cost between €140 and €180.
- Apps: Shopify has over 6,000 apps in its store, some free and others with an additional monthly cost that can range from €5 to €100 per app.
- Custom domains: You can purchase a domain directly from Shopify for prices ranging from €11 to €15 per year.
- Shopify POS Pro: If you decide to use Shopify in a physical store, the cost of POS Pro is €79/month per location, which can significantly increase the cost if you have multiple locations.
Which Plan Is Best for Your Business?
Choosing the right plan depends on your growth expectations and your business’s specific needs. Here are some recommendations:
- Entrepreneurs and small businesses: The Basic Shopify plan is ideal for those just starting out and need an online store with basic features.
- Growing businesses: The Shopify plan (€105/month) offers advanced tools for analytics and global sales, perfect for businesses that are scaling.
- Large enterprises: If you manage a business with high sales volume, the Advanced Shopify or Shopify Plus plans are most suitable, offering advanced features and savings on fees.
Is Shopify the Best Option for Your Online Store?
Shopify is a solid and flexible platform that adapts to the needs of businesses of any size. Its ease of use, extensive functionality, and excellent technical support make it an ideal option for entrepreneurs looking for a comprehensive solution to create and manage their online store. If what you need is simplicity, scalability, and the ability to sell across multiple channels, Shopify is undoubtedly one of the best options available on the market.
Creacom: Your Shopify Partner Agency
At Creacom, we are a Shopify partner agency specializing in creating custom online stores. We help entrepreneurs and businesses get the most out of the platform, from web design to implementing digital marketing strategies. Our approach covers the entire ecommerce cycle, including branding, SEO optimization, and custom development, so your business grows sustainably.
If you are looking for comprehensive support for your Shopify store, we are here to accompany you every step of the way.
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