Is corporate identity just the logo?
No. The logo is part of it, but corporate identity includes the complete visual system and the logic with which the brand presents itself at its different touchpoints.
Is it suitable for companies that already have an image?
Yes. We can review, update, or redesign the identity to give it more coherence, more scope, and a perception more aligned with the current company.
Does it include brand applications?
Yes. The identity must be able to be implemented in real pieces and contexts so that it does not remain just an abstract visual proposal.
Does the identity help with positioning?
Yes. A well-crafted identity reinforces how the brand is perceived, conveys more clarity, and helps better sustain its value proposition.
Can it be expanded in the future?
Yes. The idea is to build a solid foundation that allows the brand to grow and be applied consistently in new channels, pieces, or environments.