What does AI positioning mean?
It means working on a company's visibility so that its content has more options to appear, be cited, or serve as support in responses generated by systems such as Google AI, ChatGPT, or Copilot. Google, OpenAI, and Microsoft already publish guides or tools related to this visibility layer.
Is it the same as SEO?
Not exactly. It shares a foundation with technical SEO, indexing, architecture, and authority, but here the content's ability to answer questions, be understood by models, and become a citable source also matters greatly.
Can you appear in ChatGPT?
Yes, any public website can appear in ChatGPT Search if it can be discovered and does not block the corresponding crawler's access. OpenAI states this in its FAQ for publishers and developers.
Does Google also have this AI search layer?
Yes. Google has specific documentation on AI features and recommends focusing on unique, useful, and satisfying content for users and AI search experiences.
Can this visibility be measured?
In part, yes. Microsoft already offers AI Performance in Bing Webmaster Tools to see when a site is cited in AI-generated responses within its ecosystem.