What does a CRO agency do?
A CRO agency analyzes and optimizes pages, journeys, and conversion elements so that a website generates more leads, sales, or useful actions from the traffic it already receives.
Is CRO only for e-commerce?
No. It is also key for corporate websites, service pages, lead generation landing pages, B2B businesses, or any environment where conversion plays an important role.
Do I need a lot of traffic to do CRO?
Not always. The more traffic there is, the easier it is to detect patterns, but many conversion improvements can be identified from structure, experience, and user behavior.
Does CRO only involve running tests?
No. It can include validation and experimentation, but also analysis, hypotheses, message optimization, friction reduction, and improvement of the entire user journey.
Can it help make acquisition more profitable?
Yes. A website with better conversion makes better use of existing traffic and makes acquisition investment more profitable.